Marketing

32Red ads censured by ASA over child-friendly content

Paid Google ads appeared whenever anyone “searched jack and the beanstalk”

Kindred Group’s 32Red brand has been ordered to withdraw two online ads by the Advertising Standards Authority (ASA) over claims they inappropriately targeted under 18s. The paid search ads for the Jack and the Beanstalk slot, first appeared on 25 April, were displayed whenever the search term “jack and the beanstalk” was Googled. Following complaints,…

32Red | Advertising | Advertising Standards Authority | Google | Kindred Group | Marketing | Ppc | SEO

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