2mee set for £6m SPAC deal with Golden Rock Global
Marketing specialist to enter reverse takeover with firm as it plots capital deployment across talent and tech
2mee is set to enter into a reverse takeover with Golden Rock Global worth between £6m and £8m.
The marketing firm, which uses brand ambassadors to deliver direct-to-consumer messages for gambling companies, will use the capital to “grow the business at pace and at scale”.
Golden Rock Global is a SPAC which has been exploring opportunities across fintech.
The Jersey-registered company is set to issue new shares in the business, which will then represent the consideration payable to 2mee.
Golden Rock Global also plans to carry out a new fundraising round to provide further capital for the newly enlarged group.
2mee said that the funding would help the group onboard more talent and develop its existing technology.
The group works with the likes of Sportsbet.io and BetVictor.
As part of the transaction, Golden Rock Global has requested the London Stock Exchange (LSE) suspend its listing on the main market.
Should the acquisition then complete, under the terms of a reverse takeover, the newly combined company would then apply for re-admission of its shares on the LSE.
James Riley, 2mee CEO, said: “Online gambling operators must be heard above the noise being made by their rivals and connect with their audiences in a way that is human and authentic. 2mee’s technology allows them to do just that, impacting consumer behaviour at the crucial moment of decision.
“In Golden Rock Global, we have a group of people that understand the power and capabilities of our technology and how it can change the game for businesses across many sectors when it comes to acquiring and retaining customers. We are thrilled to be joining forces with them and to take 2mee into the next chapter of its success story.”
Ross Andrews, Golden Rock Global chair, added: “We are delighted to be working with 2mee and its cutting-edge platform that allows brands to deliver humans as messages.
“The global influencer market is big and will only get bigger – 2mee’s technology allows businesses to capitalise on this and to impact consumers at that crucial moment of decision.”