20Shots takes Fantasy5 product Down Under

UK-based B2B betting provider 20Shots has inked a partnership agreement with Australian sports betting platform Generation Web.

The deal means 20Shots’ flagship product Fantasy5 will go live on Generation Web’s platform making it available to sportsbook brands such as TopSport, EliteBet and PlayUp.

The free-to-play (F2P) product allows users to pick five Premier League players with the hope they exceed their preset points target on Fantasy Premier League, with a £10,000 prize available in the UK.

Generation Web’s sportsbook will integrate Fantasy5 and allow its customers to enter a global pool of players currently standing at more than 46,000. Australian players will compete for a jackpot of A$20,000 (£11,180).

Jacob Kalms, 20Shots co-founder, said: “Our organic growth and retention rates suggest that operators will benefit from the stickiness of the product when introduced to their audience at scale.

“Strategic partnerships with operators and platforms represent the next phase of our growth beyond organic customer acquisition and we are delighted to sign a major agreement just months after soft-launching our flagship product,” he added.

Hamish Davidson, Generation Web CEO, commented: “We’re delighted to be the first platform to make Fantasy5 available to Premier League fans in Australia and based on their UK growth we look forward to celebrating Australia’s first jackpot winner soon.”