Marketing

188BET pens Durham County Cricket Club deal

CEO Nigel Singer says partnership will allow the operator to “reach a growing cricket fan base”

188BET has struck a one-year deal with Durham County Cricket Club to become the club’s official betting partner. The Asia-facing firm will see its branding featured at the Emirates Riverside stadium, with the operator also sponsoring the club’s half-time catching contest. “The new partnership will allow 188BET to reach a growing cricket fan base and…

188BET | Durham County Cricket Club | Marketing | Sportsbook

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