188BET lands Formula 1 sponsorship deal in Asia

Operator also takes ownership of official F1 Play predictor app in the region

Bookmaker 188BET has inked a five-year deal with sponsorship agency Interregional Sports Group (ISG) to become an ‘Official Asia Sponsor’ of F1 events in the Far East.  The deal will see the operator featured exclusively across the Asian broadcast market throughout the F1 season until 2024. The 188BET brand will be displayed on sophisticated trackside…

188BET | Marketing