VBET scores AS Monaco betting partnership
Operator continues to ramp up its sponsorship efforts after sealing two-season deal with Monégasque club
VBET has penned a two-year deal with AS Monaco to become the Ligue 1 side’s official betting partner.
The partnership, which will begin at the start of the 2020-21 season and run through to 2022, will see VBET given branding space on Monaco’s shorts.
The agreement marks the first anniversary of VBET’s presence in the French market and is yet another addition to the operator’s growing football sponsorship portfolio.
The BetConstruct B2C brand has been the official betting partner of English outfit Arsenal since 2019 and became the title sponsor for the Armenian Premier League on a three-year deal earlier this month.
Vigen Badalyan, VBET CEO, said: “We are proud of our long-term partnership with AS Monaco, a truly remarkable milestone in VBET’s history.”
Oleg Petrov, AS Monaco VP GM, added: “We are very happy to seal this partnership with VBET. AS Monaco and VBET are linked by a passion for football, a strong sense of sportsmanship, a drive for innovation and risk-taking and a strong desire to establish themselves as leaders in very competitive circles.
“We are delighted to start this collaboration. I welcome VBET to the AS Monaco family,” he concluded.
The 2020-21 French domestic season kicks off this weekend after it became the only major European league to null and void last season due to the global pandemic.