12Bet boosts player conversion with Optimove’s marketing platform
Operator signs up to Optimove’s relationship marketing hub to increase player conversion and retention rates
12Bet has become the latest operator to sign up to Optimove’s marketing platform in an effort to increase customer conversions and retention rates.
The Asia-facing operator joins the likes of GVC, Superbet and Lottoland in using the relationship marketing hub service to improve player communications through its AI-powered multi-channel solution.
Optimove uses a science-driven approach that embraces ‘hyper-personalisation’ and allows marketers to plan, automate and optimise marketing plans to targeted customers.
12Bet spokesperson Rory Anderson said: “We have established ourselves as one of the leading gaming brands in the region, and so it is essential that at this key time we do not rest on our laurels.
“One of the biggest challenges we face is to continue fostering customer engagement.
“Optimove’s use of one-to-one personalisation and their impressive track record really impressed us. We look forward to seeing what the future holds,” he added.
Optimove co-founder and CEO Pini Yakuel added: “Since its launch, 12Bet have led the way across the Asian market.
“South East Asia has always been a target market for Optimove, so we are really excited to be collaborating with an industry leader in their continued success.”