10bet nets Juventus betting partnership

Sports betting firm 10bet has signed a three-year deal to become the official gaming and betting partner of Italian Serie A champions Juventus.

Under the terms of the partnership, 10bet will develop promotional content and produce several marketing campaigns aimed at Juventus supporters internationally. These will include exclusive content and prize giveaways of matchday experiences.

“We’re thrilled to be partnering with such a prestigious brand as Juventus as both brands share the same values and principles,” a spokesperson for 10bet said.

“We are passionate about presenting our audiences with the most unique and entertaining products and we’re confident this will be a mutually beneficial long-term partnership.”

Giorgio Ricci, chief revenue officer for Juventus FC said the firms would work exclusively outside Italy and highlighted 10bet’s core focus on entertaining and engaging with fans as being of great importance.

“The particular attention paid to the global markets and audiences, a key theme for 10bet and the Club, attests to the perfect synergy between our companies.

In fact, this agreement fits ideally into the ongoing international growth project that has been in development by Juventus for years now.”

Earlier this month, 10bet unveiled former Chelsea FC player Didier Drogba as its new global brand ambassador, inking a two-year agreement that will see the player front 10bet’s UK marketing campaigns.

The operator already has a three-year sponsorship agreement with EFL Championship side Blackburn Rovers, first concluded in 2018.