YouGov: What is behind Sky Bet’s rise?

In her latest monthly column for EGR, Amelia Brophy from YouGov looks at how the Sky Bet brand has performed over the last 12 months

News emerged in late January that CVC Capital Partners, the majority owners of Sky Bet, had hired bankers in preparation of an initial public offering that reportedly aims to raise up to £3bn. With that in mind, it is a good time to analyse how the brand has been performing over the past twelve months,…

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