YouGov: Was Paddy Power's Huddersfield stunt a success?

YouGov's head of product sales Ted Harwood explores whether the campaign increased brand awareness and consideration

Bookmaker Paddy Power got the media talking last month over its controversial shirt sponsorship of English Football League club, Huddersfield Town FC. Sponsorship of football shirts by betting companies is, of course, far from unusual yet this one stood out from the crowd with its 'bait and switch' manoeuvre. The company is renowned for its…

Marketing | Paddy Power | Paddy Power | YouGov | YouGov Sport