YouGov: Paddy Power’s latest advert scores points with target audience

YouGov’s Amelia Brophy review’s the public’s opinion on Paddy Power’s latest controversial advertising campaign featuring Rhodri Giggs

Earlier this month Paddy Power continued their shock-tactic advertising strategy following a long line of provocative stunts, including pretending to cut “C’MON ENGLAND” into the Amazon rainforest before the World Cup and delivering a ‘drunk tank’ to the Royal Ascot for badly behaved punters. Their latest advert is a tongue-in-cheek exploration of loyalty in order…

Data | Loyalty | Marketing | Paddy Power | Rhodri Giggs | YouGov


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