YouGov: Is the industry ignoring potential female customers?

YouGov's Charlie Dundas explores why so comparatively few women are aware of betting brands

We read a fascinating article this month on the differences in the way that male and female jockeys are perceived by punters and trainers. It inspired us to look at whether there was also a gender divide in the way that the public perceives the wider betting industry. Our YouGov SportsIndex service tracks perceptions of…

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