YouGov: How form and odds are drawing in football punters

Oliver Rowe, global sector head of leisure and entertainment at YouGov, analyses what is driving the betting habits of UK football punters versus the general public

It’s interesting to note that the number of gambling companies represented on the front of Premier League shirts is down to eight for 2020-21 – from 10 last season. But this change of current in shirt sponsorship doesn’t necessarily reflect a downturn in the market for football betting. The market for shirt sponsorship – which…

Data | Football | Premier League | Sponsorship | Sports betting | YouGov