Data

YouGov: How betting firms compare to other brands facing similar scrutiny

Market research company looks at the public’s perception of betting and non-betting brands also under the media and regulatory microscope

As the sector looks to set up a new trade association to head off regulatory threats, our data suggests one of its first tasks may well be to address current public perceptions of the industry. Most non-punters interact with bookmakers in one of two ways – through their marketing and through the news. Unfortunately for…

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