YouGov: Bet UK’s Premiership Rugby deal will hang on conversion of fans

Exclusive data from the market research firm looks at whether Bet UK’s foray into English rugby’s top league will pay off

Last month, Premiership Rugby, England’s leading domestic rugby union competition, announced that Bet UK would become the league’s official betting partner. The multi-year deal kicks off at the start of this coming season and, as part of the partnership, Bet UK will provide a free-to-play predictor game for Premiership Rugby’s app. BetUK customers will also…

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