Interview

Women in gaming: Kindred Group's Britt Boeskov on customer experience

In the second of a five-part series of women in gaming interviews, Kindred Group’s CXO insists that with the regulatory headwinds buffeting the industry, you cannot afford to have a “leaky bucket” when it comes to user retention

Not too many companies in the online gambling sphere have a chief experience officer, or CXO to give it its truncated title, yet Kindred Group’s decision to create this role in 2019 underlines the importance the company puts on CX. The Stockholm-listed operator’s CXO is Britt Boeskov, who has been with the business since 2005…

Customer experience | Interview | Kindred Group | Watch&Bet | Women in gaming

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