Interview

William Hill's Ulrik Bengtsson: "We are coming out of Covid-19 stronger than we came into it"

With sports resuming and turnover picking up after lockdown, William Hill's CEO discusses the impact of coronavirus on the business, the upcoming review of the Gambling Act, and how winning on product will restore the operator’s digital fortunes

“A year of transition for William Hill not without challenges”, was how Ulrik Bengtsson summed up 2019 when he addressed investors and analysts at the FTSE-250 company’s full-year results presentation back in February. The entire year, he stated, was overshadowed by the fallout from the slashing of maximum stakes on FOBTs to £2 and the…

Interview | Regulation | Sports betting | United States | William Hill

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