William Hill’s Cem Miralay on personalisation and putting the customer first

In an exclusive interview with EGR, Miralay explains how his role as chief customer officer is “removing barriers” for the bookie

As William Hill’s chief customer officer (CCO), Cem Miralay undoubtedly has an important role to play in the turnaround of William Hill’s Online business. The former Betsson product chief was initially appointed to the newly-created role of ‘director of change’ in May 2016, before taking up a new position as the operator’s CCO just four…

Betsson Group | Cem Miralay | Interview | ITV | Personalisation | William Hill