Analysis: William Hill, 888 and embracing the mass market

Can the industry deliver the product and intangibles to truly become "mass market"?

If anyone doubted sports betting was a truly mass market proposition in the UK then a quick glance at the App Store during the Cheltenham Festival should have put that to bed once and for all. On the back of its £20 cash back offer Sky Bet was the number one downloaded app in the…

888 Holdings | Product | William Hill