Which operators have the widest range of football and in-play betting offers?
Martin Oelbermann from Online Gambling Quarterly analyses football and in-play betting offers from key online gambling operators in Q3
William Hill leads the football betting offers in Q318
To benchmark the online betting offers of major operators, the researchers of Online Gambling Quarterly analysed the number of bets and markets for various leagues offered on English language sites of each operator.
For most operators, the figures are the averages of a seven-day period (measured once a day in a selected week). For others, in cases where the analyses were more complex, a one-time analysis was applied.
The number of bets and markets alone surely cannot serve as indicator of a “good” and profitable offering. Other factors, such as odds play at least as important a role. Nevertheless, in a market where many experts see decreasing chances for differentiation, the breadth of product range offered becomes important. Below are the key results of the analysis:
- On average, the operators offered 8,473 football bets/markets in the key leagues at the time of the analyses.
- In the overall ranking William Hill leads because it offers the highest number of bets in many leagues analysed.
Bet365 leads the in-play betting offers in Q318
As live betting now accounts for most of the betting revenue and stakes for many operators, Online Gambling Quarterly takes a closer look at this vertical. This study differs to the analyses above because the researchers looked at the number of events and not the number of bets and markets.
The number of live events can change from one minute to the next (e.g., all football events on a matchday end more or less at the same time) and therefore varies strongly depending on the date and time of the analysis.
Therefore, the researchers have focused on analysing the rank of each operator relative to the best practice of this quarterly analysis, which is bet365.
- Bet365 leads the ranking because it offers the greatest number of live/in-play events in all sports analysed.
- At the end of ranking we find SBOBET.
GVC brands Bwin and Sportingbet topped the charts for widest range of in-play football offers when the in-play rankings were broken down by sport.