Strategy

What is the industry's message to the public, media and regulators?

As the industry faces increasing pressure to change, it quickly needs to find a new collective voice

As a headline it was remarkably effective. “The number of child gamblers has quadrupled in four years”, read the stories across the UK media. The numbers came from a Gambling Commission report and it was carried on every major news site from the BBC to the Daily Mail and the commentariat were up in arms.…

Strategy

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