Sports betting

Waking the sleeping giant: Why Brazil is the biggest sports betting opportunity since PASPA's repeal

With Brazil fast approaching legal sports betting, can challenger brands outmanoeuvre larger operators by engaging with customers at a local level?

When Jair Bolsonaro, Brazil’s current president, told local media in September that he would veto any proposals to regulate the country’s gaming market, it was yet another twist in one of the industry’s longest running ‘will they, won’t they’ sagas. Indeed, since 2016, there has been a renewed push in the country to regulate several…

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