View from the City: Reaction to GVC’s “sensible and modest” Neds acquisition

RB Capital says the Australian betting market is the biggest winner in this deal as GVC continues to “bulldoze market share”

GVC Holdings flexed its M&A muscles once again yesterday after sealing a deal for Australian betting start-up Neds for an initial £37m. The acquisition could rise to £52m and is expected to give GVC a top-three market position in the country, with Neds operating alongside Ladbrokes Australia as part of GVC’s multi-brand strategy. Here is…

Australia | GVC Holdings | Ladbrokes Australia | M&A | Neds