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United States of Affiliates: how the sector could hold the key to US market success

As Checkd Group names a new head of US operations, EGR explores the growing US-facing affiliate sector, the big players and how a shift in operator marketing strategy could open the floodgates

Affiliates bet365 BetMGM Better Collective Callum Broxton Catena Media Charles Gillespie Checkd Group DraftKings FanDuel Jesper Søgaard Michael Daly Strategy US sports betting