United States of Affiliates: how the sector could hold the key to US market success

As Checkd Group names a new head of US operations, EGR explores the growing US-facing affiliate sector, the big players and how a shift in operator marketing strategy could open the floodgates
Affiliates | bet365 | BetMGM | Better Collective | Callum Broxton | Catena Media | Charles Gillespie | Checkd Group | DraftKings | FanDuel | Jesper Søgaard | Michael Daly | Strategy | US sports betting