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United States of Affiliates: how the sector could hold the key to US market success

As Checkd Group names a new head of US operations, EGR explores the growing US-facing affiliate sector, the big players and how a shift in operator marketing strategy could open the floodgates

Charles Gillespie callum broxton checkd group Michael Daly betmgm US sports betting better collective fanduel DraftKings Catena Media bet365