Ulrik Bengtsson on William Hill's comprehensive US strategy

Hills CEO talks multi-brand approach in Caesars tie-up and New Jersey casino gains in wake of H1 financial results

William Hill CEO Ulrik Bengtsson excited investors yesterday by offering a surprisingly in-depth look into the operator’s US business. The biggest takeaway from Hills’ H1 report was arguably the operator’s tie-up with Eldorado, which has granted it access to 29 Caesars’ sportsbooks across the US. The opportunity provided some much-needed positivity after the post-Covid-19 results…

Caesars | CBS Sports | Eldorado Resorts | Strategy | Ulrik Bengtsson | Wiliam Hill