Sports betting

UK sports betting: Just how important is brand?

Product and UX look set to be the key driver for sports betting success as the market continues to mature, but what does this mean for the dual brand firms?

In what seemed like an act of unnecessary masochism, it emerged last week Playtech had expressed an interest in taking over the Sun Bets contract from Tabcorp. With Playtech reportedly failing to meet the minimum revenue guarantee on Sun Bingo, taking on the betting brand can be seen either as giving itself the best chance…

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