Tools of the trade: Should operators follow Sky Bet's responsible gambling adverts?

Sky Betting & Gaming’s ‘Three Simple Tools’ initiative suggests the operator is at the forefront of responsible gambling, but should other companies actually follow suit?

With great power comes great responsibility. Or so the famous quote goes. Since morphing into one of the UK’s biggest online betting brands, Sky Betting & Gaming (SBG) seems to have instilled a similar credo for the whole of the business to follow as it simultaneously became one of the industry’s leading responsible gambling voices.…

gamban | LeoVegas | Marketing | Responsible gambling | Richard Flint | Sky Bet | Sky Betting & Gaming