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The worth of US sports sponsorships

The rush of sponsorship deals in the US between sports leagues and teams and gaming operators is suggestive of the wholehearted embrace of sports betting. But the number of deals that have been signed raises questions about their value and whether the much-vaunted fan engagement will bring the expected benefits for both sides of the equation

US DraftKings fanduel aga nba American Gaming Association thescore betmgm Daniel Kustelski Sponsorship Macquarie David Sargeant keith mcdonnell chalkline sports Bryan Bennett Betfred USA Sports Aubrey Levy KMI Gaming Scott Kaufman-Ross Sports betting