The rise of the esports bettor: a thriving industry driven by savvy fans
In this article, brought to you by Oddin.gg, co-founder and head of partnerships Marek Suchar explains why esports fans are not merely passive gamers but instead strategic thinkers and avid analysts responsible for fuelling the explosive growth of esports betting
The global esports betting market is projected to exceed $84bn by 2026, with dedicated fans meticulously analysing data, following trends and making calculated predictions based on their deep understanding of the games and the vast information available to them.
At Oddin.gg, we see esports as the new form of entertainment, with the betting component adding an extra layer of thrill and excitement. As competitive gaming has evolved from a niche hobby to a global phenomenon, a new class of entertainment consumers has emerged: the esports fan and bettor. These individuals represent a unique and highly engaged audience with distinct characteristics that set them apart from traditional entertainment consumers.
Elevating the esports betting experience
Oddin.gg is at the forefront of the evolving esports betting landscape, providing innovative solutions that cater to the diverse needs of esports fans and bettors alike. By pushing the boundaries of uptime and delivering customised iFrame solutions to global operators, Oddin.gg ensures an unparalleled betting experience that maximises engagement and excitement.
We offer a vast array of betting options, including main markets (match winner, map winner, map duration, map total kills, kill handicaps, round handicaps), in-game markets and side markets. This comprehensive selection caters to the varying preferences of esports bettors, from casual fans who bet based on team loyalty to sophisticated analysts who create their own prediction models.
The unpredictability of esports matches is a major attraction for both fans and bettors as it adds to the thrill of watching. Oddin.gg’s goal is to provide a fair and exciting betting experience for everyone.
The evolving esports audience
Esports players are primarily young, tech-savvy individuals who have grown up in the digital age.
The core audience is predominantly under 45, with a significant concentration in the 18-35 age range. However, the esports audience is diversifying, with a growing segment of fans in the 35-44 age range as well as maturing audiences coming to adulthood, as well as an increasing number of female esports enthusiasts.
Fuelled by a desire for enhanced gaming experiences and a sense of belonging within the community, esports players are willing to invest in their passion. This is further evidenced by the fact that 30% of esports fans boast an annual income exceeding $100,000, according to Boston Consulting Group, signifying substantial purchasing power.
The broader impact of esports
Beyond betting, esports offers significant psychological and social benefits. It creates a sense of accomplishment, teamwork and social connection, particularly for those who may feel personally isolated. Esports also provides a powerful platform for brands like Red Bull, Logitech, Mercedes and Razer to connect with a highly engaged audience.
As the lines between gaming and mainstream culture continue to blur, the influence of esports players will only grow. For businesses, understanding and catering to this unique audience can unlock significant opportunities for growth and brand building.
By understanding and embracing this dynamic audience, businesses can unlock a world of opportunity in the ever-evolving esports landscape.
About Oddin.gg
Oddin.gg is a B2B esports odds feed and risk management provider. It delivers engaging esports betting experience with an industry-leading uptime and number of live markets.
The solution boosts engagement, drives volume, increases margin and accelerates profitability through a combination of state-of-the-art technologies, advanced data science and machine learning algorithms, experienced traders and official data.
The team has more than 50 years of combined experience in betting and esports, successfully doing business with some of the most complex platforms globally.
Marek Suchar is co-founder and head of partnerships of Oddin.gg. He began his career in financial services but a passion for esports led him to the industry, specifically to the betting vertical.
Leveraging the newest technologies at Oddin.gg, Suchar aims to significantly improve engagement within esports betting and build partnerships that will shape the future of esports and esports betting.