The month in marketing: Budweiser poaches Sergio Ramos as Churchill’s nodding dog is reborn
A round-up of the latest news and insight from the global marketing sector
Chelsea taps into Bollywood with latest signing
Chelsea has recruited Bollywood actor Arjun Kapoor as its brand ambassador for India.
Ready to Rock & Roll !!! Managed to clean up for my day out at Stamford Bridge to watch my club @chelseafc last weekend.
Thanks a lot #TheMaroonSuit & #AbhilashaDevnani for making me look sharp-ish. pic.twitter.com/Zf0idlyi51— arjunk26 (@arjunk26) October 25, 2019
The Premier League club wants the Kapoor, who is also a Chelsea fan, to lead the club’s India fan engagement initiative in a series of talk shows featuring Blues fans in India.
The programme will be called ‘Out of the Blue with Arjun Kapoor’. Kapoor will also be heavily featured across Chelsea’s social channels.
Chelsea CEO Guy Laurence said: “India is a very important market for Chelsea and the club is currently interacting with the fans by creating regional content.”
Budweiser inks deal with Spain’s Sergio Ramos
Sticking with football, Budweiser is making a big splash in football by partnering with Spain and Real Madrid legend Sergio Ramos, using his tattoos to tell the story of ‘greatness’.
https://www.youtube.com/watch?v=nqlQs4zcaY0
The ad campaign is Deutsch NY’s first work for the beer firm’s global football account, having been appointed late last year.
The above ‘Be a King’ campaign sees Ramos serve as a canvas as his tattoos tell the story of his achievement’s as Spain’s most capped player and a World Cup and Champions League winner.
Retail partners are selling limited edition Ramos-branded tattoo bottles of Bud as part of the deal.
Burger King pokes fun at Nigel Farage
A Burger King tweet advertising milkshakes at the same time Brexit Party leader Nigel Farage was milkshaked on the campaign trail has been banned for legitimising anti-social behaviour.
@Nigel_Farage has been doused in milkshake during a campaign walkabout in Newcastle.https://t.co/hHogu9vSHB pic.twitter.com/gvXgzvqHGS
— The Herald (@heraldscotland) May 20, 2019
The tweet was posted during the heat of European election campaigning earlier this year when the burger wrote: ‘Dear People of Scotland. We’re selling milkshakes all weekend. Have fun’
This followed a spate of milkshaking around the country, which left the former UKIP leader shaken twice in two days while out in Britain.
During the period, an Edinburgh branch of rival fast food joint McDonald’s was requested by police to stop selling milkshakes during a visit by Farage to the city.
The Churchill dog gets a CGI makeover
Churchill is relaunched its brand with a new look and feel including a computerised bulldog to help it stand out in a crowded insurance market where price has come to dominate.
The new short, created by agency Engine, invites people to ‘Chur-Chill’. The nodding dog has been given a CGI makeover in order to make him “fresher and more relevant” to today’s audience.
In a new TV advert, he is seen riding a skateboard down a street in a spot that recreates a famous viral video from YouTube.
The campaign will run for the next eight weeks, including on radio, cinema, blipverts, sponsorship, social media and a new Spotify tie-up.