Sports betting

Fall of the machines: How operators are adapting to life after FOBTs

With the reduction of maximum stakes on FOBTs finally coming into force in April, what has been the impact so far and how will multi-channel operators be forced to adapt in this new era?

On 1 April, maximum stakes on fixed-odds betting terminals (FOBTs) were reduced from £100 to £2 per spin, effectively obliterating what had been an eye-wateringly lucrative revenue stream for more than a decade. With around 34,000 of these B2 gaming machines in bookmakers across the UK, they generated £1.8bn in revenue and £400m in tax…

FOBTs | Ladbrokes | Sports betting | UK | William Hill

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