The keys to success in Spain

The Spanish online gambling market has matured into a success story for the regulated gambling landscape across Europe, demonstrating its profitability and rapid evolution while maintaining full regulatory oversight to ensure player safety and fair play. 

Under the supervision of the Directorate General for the Regulation of Gambling (DGOJ), the Spanish model successfully combines effective regulatory controls with commercial viability for operators. Most importantly, it ensures Spanish consumers have access to gaming entertainment products they can enjoy safely and responsibly. 

According to the DGOJ, gross gaming revenue (GGR) in the country reached €350.7m in the first quarter of 2024, a 15% year-on-year rise, and total GGR of €1.24bn for 2023, following a 28% year-on-year increase.  

In addition to established market growth, several advertising restrictions have been overturned by the Spanish Supreme Court this year, enabling operators to reach wider audiences through social media advertising and the use of celebrity marketing. 

However, not all of the 70-plus operators licensed in Spain will be able to equally capitalise on these opportunities. Businesses need to successfully design and execute marketing campaigns, differentiate their offerings and provide their players with the most entertaining experiences without compromising on compliance, security and performance. Additionally, they must be ready to quickly adapt to any upcoming requirements if they want to expand and solidify their position in the market. Only with the proper platform provider as a partner will they be able to achieve these goals. 

Platform requirements to succeed in Spain

The Spanish gambling market presents unique challenges, including strict regulatory compliance, responsible gambling measures and robust data protection requirements. Pragmatic Solutions’ platform addresses these challenges by providing operators with the tools and support they need to navigate this complex regulatory environment and achieve sustained success in this dynamic market.

Our player account management (PAM) platform enables operators to completely control and customise their multiple operations, brands and end-to-end player experiences, while ensuring they are obeying complex regulation, protecting customers and minimising fraud.

The platform is fully compliant with DGOJ regulations, featuring real-time implementation of self-exclusions, monitoring and advanced KYC, as well as AML capabilities.

Our ISO/IEC 27001 and GLI-19 certifications highlight our commitment to high standards of information security and technical reliability, offering peace of mind to operators and safeguarding player data.

In addition, our platform is pre-integrated with more than 1,500 leading providers of gaming and sports content and services such as payment providers, CRM, marketing and affiliate services, compliance, data and geolocation tools, available to all our licensees via a simple configuration. The platform allows for easy integration with any third-party product or service available in the market.  

Commitment and experience in the region

Pragmatic Solutions is dedicated to expanding its presence in Spain by building strong relationships with leading operators in the region. Given our technology, commitment and experience, we are perfectly positioned to help them capitalise on the country’s market growth.

We are very fortunate to have garnered significant experience in the Spanish market through the provision of our platform technology to top-tier operators such as DAZN Bet. We have invested heavily in the compatibility of our platform to the local regulations, having integrated with leading third-party providers, such as Docaposte for data vault services, to ensure our clients have robust and compliant solutions to build their business. 

We see the success operators are having in Spain, and we are redoubling our commitment with a strategic initiative to expand our presence in the market. For operators in the region, this means they can rely on Pragmatic Solutions’ dedication and access our top-tier technology to power their business.

With Pragmatic Solutions handling platform compliance, security and seamless integration, operators can focus on what truly matters – engaging players and expanding their operations. Our robust platform empowers businesses to drive their growth while ensuring adherence to regulatory standards and maintaining high performance.

For more information on how to upgrade your igaming platform technology for regulated markets, download our free white paper.

Ashley Lang, CEO of Pragmatic Solutions, has more than two decades of leadership experience in the igaming industry. He is a serial entrepreneur having founded B2B marketing firm Green Room Media, B2B technology provider Odobo and igaming operator Lottomart. He has also held senior leadership positions in established gaming companies including as a founding executive member of Mansion and a non-executive director at bet365 for 14 years.