Analysis: The great affiliate quandary

The affiliate industry is trying to reshape its image for the new regulated future, but is it too little too late and who really benefits anyway?

Digital marketing is probably the single most misunderstood aspect of the online gambling industry by regulators, the media and the wider public. And the most misunderstood part of digital gambling is the affiliate sector. So it’s perhaps not surprising that this large, sprawling business that has been allowed to operate without significant oversight is beginning…

Affiliate marketing | Affiliates | Digital marketing | Marketing