Striking gold: Why DraftKings buying GNOG is a 24-carat deal

Acquiring an igaming-centric brand with little customer overlap to DraftKings’ audience could be the smartest play so far

More than six months ago, the rumour mill suggested DraftKings could be on the prowl for a casino-centric brand to strengthen the sports betting and DFS heavyweight’s hand in igaming. That speculation mounted in March when the Boston-based operator sought to raise another $1bn in funding. Golden Nugget Online Gaming (GNOG), which was spun off…

Acquisition | DraftKings | Golden Nugget | Golden Nugget Online Gaming | Jason Robins | M&A