Long read

Staying power: Has Football Index found itself a profitable niche?

The so-called stock market for footballers has enjoyed rapid growth in recent years and attracted investment from industry heavyweights. But can the concept attract and retain enough users to stick around?

Most in the gambling industry will likely have a vague idea of Football Index. Its branding adorns football pitch ad hoardings around the country and is frequently blasted out on social media. However, relatively few will have anything more than a basic understanding of how the so-called ‘stock market for football’ actually works. On the…

Adam Cole | Football Index | Long read | Mark Blandford | Sports betting | Spread betting | Stock Market