Long read

Stars in their eyes: An in-depth look at the Flutter/Stars Group merger

Flutter Entertainment’s deal to acquire fellow gambling giant The Stars Group sent shockwaves through the industry recently, but will the merger succeed where others have floundered and how will the tie-up impact the rest of the sector?

When bwin merged with PartyGaming way back in 2011, co-CEOs Jim Ryan and Norbert Teufelberger hailed the deal as “a defining moment – not just for bwin.party but for the industry as a whole”. This was arguably the original industry mega-merger. Here were two giants of online gaming joining forces to create what was then…

FanDuel | Flutter Entertainment | Long read | M&A | PokerStars | Sky Betting & Gaming | The Stars Group | US | US sports betting