Marketing

Social Media Tracker: How brands can best manage their expansion into new jurisdictions

In its latest article, Digital Footprints examines the importance of language support when launching in new countries

As more countries and jurisdictions around the world legalise and regulate gambling, it is vital that such expansions take the needs of local players into consideration. It is often not enough for a pre-existing brand to move into a new jurisdiction and expect to pick up players, no matter how successful they might be. What…

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