SG Digital SVP Keith O’Loughlin on the Don Best acquisition and adapting for the US market

O’Loughlin tells EGR about the need for a more US-centric sportsbook platform and how Don Best will be integrated

EGR Intel: How will Don Best be integrated and why did you feel the need to acquire the business? Keith O’Loughlin (KOL): The sports betting market from a B2B angle has really changed over the past three or four years and customers are looking for a far more turnkey approach from their partners. We’ve always…

Interview | SG Digital | Sg Interactive