Redefining sports trading in 2025

As the new year unfolds, the sports and gaming world is buzzing with excitement as it gears up for a highly anticipated range of new products and market trends in 2025. Pioneering from the outset of the new year, Odds88, the trailblazers behind TradeArt, an early industry spearhead in the world of sports aggregation and risk management, are setting out and promising to revolutionise the way sports betting and trading operate. With cutting-edge technology, unrivalled customisation options and an innovative approach to data and risk management, the latest innovation in aggregation toolkits is poised to set a new benchmark in the industry.  

Odds88: Next-gen sports trading 

Not just another sports trading platform, this latest offering is the culmination of years of expertise in providing exceptional data and risk management services. Central to this offering befitting the moniker of a self-dubbed ‘next-gen toolkit’, Odds88 is, put simply, a comprehensive suite of tools designed to empower operators and captivate audiences. 

From mainstream sports to niche events like ZedRun digital horseracing and Japanese boat racing (Kyōtei), Odds88 provides unparalleled customisability to cater to diverse player and operator preferences alike. For instance, ZedRun integrates NFT-based horseracing with customisable designs, allowing operators to brand unique imagery and offer innovative player experiences. This is just one of the many features setting Odds88 apart and sees it race away from the pack early on in 2025.  

A world of opportunities for bettors

Odds88 boasts an impressive track record, scaffolded firmly by the experience that preceded it. In 2024 alone, Odds88 showcased over 1.5 million sports fixtures across 110+ different sports, averaging over 4,000 events daily. These figures underscore the platform’s immense scale and ability to cater to diverse betting interests, from major global sports to highly localised fixtures. Its curated betting opportunities span unique markets across top sports, offering 300+ soccer markets, 150+ basketball markets, 50+ tennis markets, 300+ baseball markets, 160+ cricket markets and more. These figures, at the time of writing, are destined to be obsolete and outdated right from the off, with Odds88 adding new sports, events, markets and tools as rapidly as they’ve arrived.

Five innovative features driving Odds88  

• Unmatched feed integrations and custom events: Odds88 delivers a tailored experience through its 20 feed integrations, ensuring operators receive bespoke services. With in-house compiling of sports and odds, the platform offers unparalleled customisation that is unavailable elsewhere in the market. Odds88’s adaptability extends to custom events, enabling operators to design betting opportunities that align with their audience’s unique interests.  

• BetRank: cutting-edge automation: a fully automated algorithm that analyses every single bet with eagle-eyed precision. By evaluating dozens of factors, BetRank calculates the theoretical value of each bet placed, helping operators make informed decisions without manual intervention. This sophisticated system empowers operators to allow or restrict player activity, maintaining firm control over risk management. Which leads us on to feature number three…

• Enhanced risk management: risk management lies at the heart of Odds88’s offerings. The platform’s customisable tools allow operators to manage and prioritise risk with unparalleled accuracy. Whether spotting unusual betting patterns or mitigating potential vulnerabilities, Odds88 ensures operators can focus on strategic growth without the burden of unnecessary risk.  

• Superior system reliability: Odds88 takes reliability to the next level with its unrivalled fallback system. By seamlessly transitioning between data suppliers, the platform ensures minimal downtime and a consistent betting experience, far surpassing industry standards.  

• Dynamic user experiences: Odds88’s customisable templates are designed to provide exceptional user experiences. These templates are dynamically adjustable to align with evolving market trends, ensuring operators are always optimised for profitability. In other words, Odds88 gives its partners the power to place their most premium products squarely in the eyeline of their players. With Odds88, the only template that matters is the one that perfectly suits its customers’ business needs.  

A complete game-changer for businesses  

Odds88’s decision to eliminate monthly fees for its automated risk management services is a bold move that underscores its commitment to customer success. By removing financial barriers, Odds88 makes cutting-edge tools accessible to operators of all sizes, levelling the playing field and fostering industry growth. Additionally, the platform’s enhanced settlement service works seamlessly across all integrations, streamlining operations and improving efficiency. For operators, this means less time spent on administrative tasks and more time focusing on delivering exceptional betting experiences.  

The road ahead

Following Odds88’s launch in January 2025, it’s clear that the platform is poised to make a significant cultural impact on the sports trading industry. With its innovative tools, customisable features and unwavering focus on reliability, Odds88 offers a comprehensive solution for operators seeking to elevate their businesses. By combining extensive experience with a forward-thinking approach, Odds88 represents the future of sports trading. Whether you’re a seasoned operator or a newcomer to the industry, Odds88 invites you to join this groundbreaking journey and reach new heights in the world of sports betting. In 2025, the game isn’t just changing, it’s evolving. Welcome to Odds88, where the future of sports trading begins.

About Odds88 

Odds88 specialises in delivering unparalleled experiences, integrating the finest sports feeds tailored to a tonne of top events. Odds88’s dynamic approach is strengthened by a flexible back office, empowering users to configure and execute real-time risk management strategies across various customer segments and event categories. In addition to feeds via API, Odds88 proudly offer an array of sports and racing iFrames and platforms through strategic partnerships with leading companies, catering to diverse preferences and needs within the industry.

Mike Forslund is renowned in the igaming industry for his innovative approach and ability to create transformative solutions. As part of the founding team at FanLeague, he helped shape a social sports prediction platform that redefined fan engagement. Forslund then took his expertise to Evolution, where he played a pivotal role in the growth and success of their live casino product. Now, as head of Odds88, Forslund drives the development of sports trading solutions that offer unmatched value to operators and deliver unforgettable experiences for players.