Raising the stakes: How MBLs are providing marginal gains for operators

At least two big firms have been swimming against the rising tide of restrictions by launching significant minimum bet guarantees. EGR investigates whether such guarantees can be revenue-positive in a world of exchanges, bots and arbers

Ever since the Australian state of Victoria introduced minimum bet liability (MBL) laws back in 2016, a small but very vocal cohort of UK punters have been clamouring for similar rules to be put in place in the UK. It’s a very complex issue, with clear grievances on both sides. In a recent op-ed for EGR,…

Minimum bet liabilities | Minimum bet liability | Sports betting | Strategy | William Hill