Long read

Mr Green CEO reveals the firm's 2.0 strategy

Per Norman says the operator is ready to push ahead with UX improvements and create a more personalised gaming environment

Mr Green's new business strategy is having an immediate impact on the company, with a 14% YoY rise in Q3 revenues leaving its CEO Per Norman in buoyant mood. The strategy, dubbed Mr Green 2.0, focuses on five cornerstones – brand, user experience, product offering, geographical expansion and green gaming. With an updated tech platform…

Business Strategy | Live casino | Long read | Mr Green | Nordics | Per Norman | Q&A | Sportsbook | UK | UX