Senet Group CEO George Kidd on improving the industry's image problem

George Kidd, who joined the Senet Group as CEO last year, updates EGR Intel on the self-regulatory body’s strategy and involvement in the advertising debate

A report released last month by the Senet Group showed public awareness of its ‘When the Fun Stops Stop’ campaign is at a record high and has prevented 18% of regular punters from gambling more than they should The independent study found that 75% of regular gamblers were aware of its responsible gambling campaign, compared to…

George Kidd | Interview | Responsible gambling | Self-regulation | Senet Group