Q&A: Rank Interactive on serving a new breed of bingo player

In the first of a two-part series, Rank Interactive’s bingo brands revenue director Anthony Conroy discusses how bingo has reached a more diverse audience during lockdown

This year Mecca Bingo celebrates its 60th anniversary and to coincide with the reopening of its retail venues it has unveiled a brand refresh to redefine the modern-day bingo experience. The Rank Group-owned brand commissioned research into the bingo and leisure market which revealed a need to reinvigorate the bingo experience, resulting in a new…

Bingo | Covid-19 | Gambling Act 2005 | Interview | Mecca Bingo | Omni-channel | Rank Group | Rank Interactive