Q&A: Matthew Glazier, Dynamic Content Limited
Glazier discusses making the switch to affiliate side of the industry and the impact of the Point of Consumption tax
Q: How did you become involved in the egaming sector?
A: I joined the Sporting Odds marketing team fresh out of university and started approaching webmasters with affiliate deals. I worked on the Sporting Index and Betfair brands before going to Stoke and heading up the marketing department at bet365.
Q: Why did you decide to switch from the operator to the affiliate side?
A: Iâve always had a penchant for content writing and there was a growing demand for this service from aï¬liates. The chance to set up my own company and work with some great clients was too appealing to turn down. Nevertheless, my time at bet365 was amazing and the chance to work in close capacity with John Coates was a massively valuable experience.
Q: How many sites do you manage and how do they differ from the competition?
A: I manage bookies.com, bookmakers.co.uk and footballscores.com among others, all sites owned by Bell Internet Limited. Bookies.com is the ï¬agship site and is multi-faceted. Whether you want to post your own tips, read expert picks, get the best price, grab a price boost or land a free bet, weâve got it.
Q: What trends do you see developing in sports betting affiliation?
A: Price boosts are an obvious one although thereâs some scepticism over customer value when it comes to this entry point. On a broader scale, I think bookmakers have a greater appreciation for what their affiliate partners are trying to achieve. Rather than view affiliates in a dim light, operators understand how much value can be added to the business by these franchise-esque arrangements.
Q: Has the Point of Consumption tax had any impact on your business yet and how did you prepare for its implementation?
A: It clearly has an impact on overall revenues although deductions are largely made early in the reporting process. Itâs hard to make any concrete preparation for this sort of legislation although we identiï¬ed the ï¬rms that would have to take the hit and what percentage they contributed to the overall business.