Hills Online MD talks hires, innovation and marketing pressures

Crispin Nieboer says his digital restructure has already led to major mobile sportsbook improvements, with a plethora of innovative features also in the pipeline

William Hill announced a trio of senior appointments to its Online team earlier this month, completing a digital restructure ongoing since managing director, Crispin Nieober, took the reins last year. Nieober's strategy was simple: replace the company’s three separate innovation, product development and operations divisions, with a new P&L-focused structure. And according to the MD, the…

Crispin Nieboer | Interview | William Hill