Q&A: Amelco CEO Paul Manning on white label competition and adapting for the US market

The London-based sportsbook supplier opens up about the “best kept secret in the industry” and how the legal US market may have lost offshore bettors forever

Since breaking away from the financial industry in 2007, Amelco has carved out a reputation as one of the tried and tested white label sportsbook suppliers in the online gambling industry. Forming an early B2B relationship with UK bookmaker William Hill is described as a “pivotal” moment by Amelco CEO Paul Manning, as the operator…

Amelco | Interview | Paul Manning | Sports betting | Technology | USA