Interview

Q&A: 888 on the benefits of a fresh approach to customer acquisition

EGR Intel chats to 888 CEO Itai Pazner and outgoing CFO Aviad Kobrine about how investing in product can have a positive effect on marketing and conversion rates

In the egaming industry, a unique offering goes a long way to ensuring the success of an operator in the short term, but long-term success comes from instituting unique policies and practices to keep players enthused and logging on to sites. As a digitally focused operator, 888 has long had to depend on creating value…

888 Holdings | Aviad Kobrine | Bingo | Interview | Itai Pazner | Italy | Poker

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