Q&A: 32Red responds to criticism of “misrepresented” deal with Wayne Rooney’s Derby County

Kindred Group’s UK general manager Neil Banbury speaks to EGR Intel following reproach from national newspapers and GVC's Kenny Alexander

Kindred’s 32Red brand hit the headlines in early August when Derby County, the championship club sponsored by the casino operator, signed England’s record goalscorer Wayne Rooney. 32Red significantly expanded their commercial deal with Derby when it became apparent that Rooney could wear the number 32 on the back of his shirt. The Kindred-owned brand considered…

32Red | Interview | Kenny Alexander | Kindred Group | Neil Banbury | Shirt sponsorship | Wayne Rooney