Promoted feature: The Nordic focus

EGR Intel (EGR): The recent launch of Frumzi is the latest addition to Soft2Bet’s growing casino presence in the Nordic region. What makes it such a desirable market?

Lasse Itainen (LI): The Nordic countries’ affinity for gambling is steeped deeply in tradition. It’s a market of refined players who demand quality products, and with the launch of Campobet, Wazamba and our most recent casino, Frumzi, our influence there continues to grow as we cater to the needs of its discerning audience.

The region is a vibrant one, with many competitors jostling for the attention of players. Yet, while many find adhering to the regulations of each country a challenge, we’ve found it an opportunity to provide new bespoke casinos which stand head and shoulders above the rest.

With the success of brands such as YoyoCasino, we know that our trajectory is the right one, and we look forward to continually supplying state-of the-art products to our Nordic customers as the market steadily grows.

EGR: In what ways does Soft2Bet differentiate itself from competitors?

LI: We provide users with an innovative offering which consistently pushes the envelope. Our carefully selected websites are tailored to each individual market with both YoyoCasino and CampoBet hugely successful projects in their own right, and both incredibly popular with our Swedish customers. It’s all about offering a customised service and understanding the nature of each market.

Frumzi, for example, is the latest member of Soft2Bet’s Nordic family and gives players access to a diverse range of new content. We have also built trust by incorporating a Pay’n’Play registration option that provides instant deposits/withdrawals via Trustly.

YoyoCasino has a vast array of games including live casino, video poker, and blackjack, and CampoBet has proven hugely popular with our fans by offering the opportunity to place bets on both live and virtual sports. Customers can bet on all the Swedish sporting fixtures, along with an extensive selection of other sporting events which of course includes the world’s top leagues and championships.

At Soft2Bet, we pride ourselves on how in-tune we are with customers, and our professional customer support service helps differentiates us from competitors. By offering 24/7 help, we give clients access to native speakers who are there to streamline their experience.

EGR: What plans do you have in place to further enhance your presence across the Nordics?

LI: In a region which is becoming increasingly competitive, companies should be constantly thinking of new ways to deliver cutting-edge products. To remain in the vanguard of a fluid industry in constant technological flux, forward-thinking is paramount to stay ahead of the curve.

Here at Soft2Bet our focus is growth, and the vibrant Nordic market is one with such potential that we are constantly looking to the future as we continue to enhance our presence within it.

Lasse Itainen has 10-plus years’ experience in the field of igaming, including CRM, casino and brand management. He has been working on both the B2C and B2B sides of the business.